PetBiomeâ„¢

Science-led, clean-label gut health solutions for the pet category

PetBiome™ is Extracta’s dedicated animal health range, developed to meet growing demand for natural, functional pet nutrition. Built on Australian-sourced whole-food fibres and a circular nutrition model, PetBiome™ offers buyers a differentiated, credible range aligned with premiumisation, gut health and sustainability trends.

Category Opportunity

Digestive health remains one of the fastest-growing segments in pet wellness, driven by:

  • Increased awareness of the gut–immune connection
  • Rising incidence of digestive sensitivity in pets
  • Consumer shift away from synthetic additives toward food-based solutions

PetBiomeâ„¢ is positioned to deliver everyday gut support with clear functional benefits and strong retail storytelling.

Product Positioning

Functional Fibre–Led Formulations

PetBiomeâ„¢ products are formulated using natural dietary fibres that support:

  • Digestive regularity and stool quality
  • Beneficial gut microbiota
  • Nutrient utilisation and immune resilience

Clean Label & Consumer Trust

  • No artificial colours, flavours or preservatives
  • Human-grade, whole-food ingredients
  • Suitable for daily, long-term use

Palatability & Ease of Use

  • Neutral taste and odour
  • Powder format easily mixed into wet or dry food
  • High compliance for ongoing use

The Complete PetBiome Range

  1. Health + Vitality - Promotes healthy digestive function with prebiotic fibres, natural anti-inflammatories, and active probiotics. Perfect for dogs with sensitive stomachs or digestive irregularities.
  2. Health + Longevity - Supports healthy ageing with collagen, hemp seed, and antioxidant-rich botanicals. Comprehensive nutrition for vitality throughout all life stages.
  3. Health + Calmness - Encourages calm behaviour and emotional balance with hemp seed, probiotics, and calming botanicals. Ideal for anxious dogs and stressful situations.
  4. Health + Mobility - Assists with joint relief and comfortable movement using collagen, natural anti-inflammatories, and bioactive compounds. Essential for active and senior dogs.

Why PetBiomeâ„¢ for Your Range

✔ Australian Made & Sourced
Supports local supply chains and traceable ingredient sourcing

✔ Sustainability-Led
Upcycled fibres from Australian food and beverage side streams

✔ Science-Led Credibility
Developed by Extracta, specialists in functional dietary fibres

✔ Margin-Friendly Ingredient Platform
Efficient formulations with strong cost-in-use performance

✔ Scalable Across Channels
Suitable for pet specialty, veterinary, pharmacy and online retail

Product Formats

  • Daily Gut Support Powder – core SKU for everyday digestive health
  • Targeted Fibre Blends – addressing specific gut and stool needs

Formats can be supplied as branded SKUs or developed as private-label solutions.

Commercial & Supply Details

  • Flexible MOQs
  • Consistent Australian supply
  • B2B and private-label capability
  • Specification sheets and technical support available

PetBiomeâ„¢
Trade-ready. Science-backed. Sustainably sourced.

For range reviews, samples or commercial discussions email info@extracta.com.au

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